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But if you’re not one of his 120.8+ million followers, no worries, let’s break down some of the highlights from this Twitter thread starting with the most important one that you came here for, Burnt Hair perfume. Elon Musk is promoting a new perfume, as the world’s richest man continues a track record of turning what ostensibly start out as jokes into sought-after products. "I don't like it, but I like it a lot more than most perfumes," he said, "It's not super alcohol-forward, I don't really like most colognes or perfumes because they're so alcohol-y." This product's success may pave the way for more audacious and daring fragrances to make their mark, pushing the boundaries of what the fragrance industry can offer. It questions the very definition of a ‘pleasant' fragrance, reshaping customer preferences and nudging them towards a more adventurous exploration of scents.
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Musk, whose Twitter bio now reads Perfume Salesman, called “Burnt Hair” the “finest fragrance on Earth” in a tweet shared on Tuesday, Oct. 11 that unveiled his newest business venture. On its website, the Burnt Hair fragrance is explained as “the essence of repugnant desire.” That doesn’t quite reveal what Musk’s perfume smells like, but that hasn’t stopped it from flying off the shelves. Musk has reportedly already sold 10,000 bottles of Burnt Hair at $100 a pop which means he’s already made a cool $1 million in less than 24 hours.
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Henry Rose was founded by actress Michelle Pfeiffer who gave up mainstream toxic fragrance after becoming a mom. But her desire to wear fragrance led her to create her own fragrance brand that measured up to her standards. Henry Rose is EWG verified and was developed by luxury fragrance house perfumers from a list of just 300 allowed ingredients from 3000.
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Considering that his deal to acquire Twitter is worth $44 billion, he would need to sell quite a bit of perfume. One follower helpfully pointed out that he would need to sell at least 440 million bottles of “Burnt Hair” to get the $44 billion plus the closing costs. However, banks have already agreed to give Musk $13 billion in debt for the deal, and he has already raised $7.1 billion from equity investors, Reuters reported. What seemingly started off as an internet joke in late September quickly turned into reality last week, when Musk launched the perfume and began selling it for $100 a bottle on The Boring Company’s website. As part of the sales push, the tech mogul even changed his Twitter bio to “Perfume Salesman” and excitedly pointed out that people could pay in Doge if they wanted.
Elon Musk's Burnt Hair Fragrance Listed At Up To $1,000 On eBay - InsideEVs
Elon Musk's Burnt Hair Fragrance Listed At Up To $1,000 On eBay.
Posted: Wed, 12 Oct 2022 07:00:00 GMT [source]
While they're not a monolith, there are a couple of traits to look out for while perusing and deciphering cryptic scent descriptions. Keep an eye out for hair-loving ingredients to tackle frizz and dryness, on top of making your hair smell impeccable. An amazing spring and summer scent, this blend of blood orange, lilies, and sandalwood delivers a soft, feminine smell to the hair. The mist is formulated with moisturizing oils that give the hair a subtle shine.
The hair fragrance contains the signature amika scent of warm vanilla, fresh citrus and spicy sweet clover that is found in all the brand’s products and offers a great way to maintain freshness between washes. “It has an intoxicating, clean scent and it doesn't leave any residue, oils, or build-up on the follicles,” Durham says. Luxury hair brand Oribe has bottled its iconic citrus, jasmine, and sandalwood scent as a hair perfume laced with a plethora of nourishing plant oils (grape seed, olive, sunflower and sweet almond). "It makes hair smell like you just got a blowout at a fancy French hair salon," GH's beauty editor says. Scent-wise, this spray diffuses in a fine mist to cover more surface area, and smells like flowers with a base of coconut and rosewood.
Specially formulated for hair, these perfumes don’t smell as strong as luxury perfumes designed for skin, meaning they’ll make your hair smell lovely without totally overpowering you and those around you. On that note, the brand’s Déjà Vu White Flower | 57 scent is all warm florals, with notes of gardenia, jasmine absolute, orange flower, tuberose, and Tahitian vanilla. It’s absolutely perfect for refreshing your hair after a sweat sesh, but sadly the smell does dissipate fairly quickly. Meanwhile, as well as being free of drying alcohol, this product is formulated with a blend of panthenol, camellia oil, aloe vera, and castor oil, which combine to give you smooth, frizz-free, shiny, strong hair.
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However, the scent is really light, and works better layered with other Not a Perfume products than on its own. Still, some people find that lightweight scent hits the spot for them, so it’s really a matter of preference. Meanwhile, we’re handing out bonus points for this product being alcohol-free, which is a rarity in the hair perfume space. If your hair absorbs smells easily, you might often find that your post-workout hair is a little iffy, or that your baked salmon from last night is still flavoring your strands (sub-ideal).
As someone who has really burned their hair when straightening it one time or another, I can assure you that burnt hair is not a very pleasant scent. So, it’s questionable how Musk can refer to Burnt Hair as “the finest fragrance on earth” when it doesn’t yet exist. But that hasn’t stopped speculation from running rampant all over the Internet. It’s possible that not even Elon Musk expected his fragrance to sell at all, let alone sell out within days. Alternatively, it’s possible that once the bottles do ship, and people experience the fragrance, you might be able to purchase a Burnt Hair at a consignment shop or through more legitimate online retailers.
As of today, there have been 30,000 bottles sold, according to the Boring Company website. It only took a little over a week; Burnt Hair perfume has been sold out since October 18, 2022. Reflecting his audacious desire to push boundaries, the perfume captures the essence of burnt hair, offering something drastically unique to fragrance aficionados around the world. There’s no word on how long Musk plans to continue selling Burnt Hair, so if you’re feeling so inclined, you should probably sign up for the perfume’s preorder ASAP. Boring Company will be shipping out Burnt Hair, according to the site, between January and March 2023.
I found their perfumes to be simple (in a very good way) and clean smelling. They contain skin-nourishing ingredients along with pure essential oils, nature identical oils, and botanically derived aromas. For a scent that leans musky and warm with a hint of citrus, this gender-neutral hair and body mist is the way to go.
Elon Musk Touts His Newest Venture: Perfume That Smells Like Burnt Hair - The Wall Street Journal
Elon Musk Touts His Newest Venture: Perfume That Smells Like Burnt Hair.
Posted: Wed, 12 Oct 2022 07:00:00 GMT [source]
Darius Rafieyan, another reporter on the startups and venture capital team, initially didn't detect a scent on the paper. Deputy media editor Nathan McAlone sensed "stale cigarettes." The cigarette-forward scent profile of Burnt Hair was seconded by those in the office who do smoke. In order to keep our study as objective as possible we conducted a blind scent test. We sprayed the perfume on strips of paper and asked members of Insider's newsroom to give it a whiff and tell us their thoughts before we revealed what it was. The Shark NeverChange Air Purifier Max is a powerful air-cleaning machine for large spaces, and the best part is that you only need to change its filter every five years.
Another editor said the smell embodied "20-something regret" and "bad decisions." "Maybe there is, I can't tell. It smells like burning cardboard, like when you put a pizza box in a campfire." The perfume comes in a velvety black box and the bottle itself is a garish red with the word "SINGED" printed at the bottom. He is the world's richest person; the founder of several companies including Tesla, SpaceX, and The Boring Company; and the owner of X, formerly known as Twitter.
I tried nine of Wit & West’s natural perfume bestsellers and found them so interesting and complex. Wit & West Perfumes is a 100% all-natural botanical perfumery with a focus on rare natural ingredients and unique scents for those who don’t want to smell like everyone else. Founded in 2013, Clean Beauty Collective has been making clean perfumes with natural and safe synthetics for over a decade with their Clean Reserve and Clean Classic fragrance lines. Clean Beauty Collective works with partners that use green manufacturing practices and chooses responsibly sourced, sustainable ingredients that give back. By Rosie Jane is my top pick and recommendation if you love wearable feminine scents that aren’t overpowering.
Some Heretic perfumes are 100% natural and some include synthetics (check individual perfume). Inkling Scents are handmade in small batches on the founder’s small farm utilizing organic ingredients from their on-site garden. My favorite Inkling Scent is Pulse, a warm earthy vanilla scent that has hints of fruitiness with notes of mandarin, nutmeg, blueberry, rose, pink peony, patchouli and finally musk, vanilla bourbon and sandalwood. On the other hand, natural or organic perfume brands do not formulate using synthetics, petrochemicals, dyes, parabens, pthathlates, chemical fragrances or even fragrance oils.
During September 2022, a seemingly never-ending Twitter thread evolved into an unexpected product sold through Elon Musk’s Boring Company. Here are all the facts you need to know about Burnt Hair perfume; the fourth one is a kicker. Scent is latest in line of Musk jokes that turn into highly sought-after products.
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